Here we grow again! As of March 11th, 2021, we’ve added a new leaf to the mint family. We are happy to announce our newest acquisition of Bright Minds Marketing.

“Customers have always looked to SchoolMint to provide best-in-class tools for attracting, enrolling, and retaining students, families, and teachers. Bright Minds Marketing is the perfect complement to our software. By combining SchoolMint’s strong SaaS SEM capabilities with Bright Minds Marketing’s proprietary best practices, personalized marketing consulting, and specialized enrollment services, schools will have the ability to not just manage enrollment… but to increase it.” – Bryan MacDonald, SchoolMint CEO

It was “Mint” to Be

Our mission to support our school partners’ operational enrollment needs remains a top priority; however, with Bright Minds Marketing’s addition, we can expand our product and service offerings. SchoolMint can now provide strategic guidance and personalized services to help our academic partners further their reach and market themselves in an ever-changing and highly competitive PreK-12 space.

“We can now do more than ever before to help schools and districts manage their enrollment to effectively impact their financial position and drive student success. The COVID-19 pandemic has created never-before-seen pressure on enrollment. With this acquisition, SchoolMint customers will be able to get the most out of their tools and focus on the specific steps to increase their student population.” -Nick LeRoy, Bright Minds President & Founder

LeRoy is joining the SchoolMint team as Chief Enrollment Officer and will be focused on providing current and future SchoolMint customers with strategic guidance and personalized services to help boost enrollment.

About Bright Minds Marketing

Indianapolis-based Bright Minds Marketing is a nationally respected leader helping private schools, charter school networks, and public school districts maximize their enrollment efforts and increase enrollment with deeply personalized recommendations, including marketing plan development, enrollment process consulting, and training and professional development. Bright Minds Marketing has become one of the nation’s leading K12 enrollment and marketing consulting firms, providing schools and districts with strategies and tactics that increase student enrollment. Learn more at

Want to learn more? Contact us!

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