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K-12 Strategic Marketing Solutions Features

Great marketing doesn’t have to be mysterious or complex. It can be simple. SchoolMint offers personalized and proven marketing strategies and support to increase enrollment.

Get a custom-designed strategic marketing plan and improve your enrollment (and re-enrollment) efforts. Whether you’re at capacity or struggling to attract new students and families, every charter school and organization should have a strategic marketing program in place. SchoolMint experts begin with a deep dive analysis of your current status and operations and then develop a strategic enrollment plan based on your data and unique needs. We’ll help you execute that plan successfully and then coach your team to continue doing so in the future.

Gain invaluable insights into what a prospective parent experiences while visiting your school. As the vast majority of your marketing spend is designed to get families to tour your school, you’ll want to ensure your tour leaves a positive and lasting impression on prospective parents. Have an expert set of eyes experience your school tour to identify areas of opportunity and improvement, so you can gain a competitive edge and turn more visitors into enrollments.

Word of mouth will always be your best and most effective tool to recruit new families to your school. Do you regularly survey your parental base to uncover areas of dissatisfaction and opportunities for improvement? Develop and execute school satisfaction surveys and discover what your parents (and staff) really think about your school. Increase retention rates and gain more word of mouth referrals.

Ensure your charter school application has the greatest chance of approval. We’ll help you quickly identify and overcome common issues and guide you in submitting the best possible application.

Train your team to be better enrollment marketers. We’ll develop a customized training program to improve operations, marketing, recruitment, and retention programs and your charter school or organization. We are also available for speaking engagements and presentations on a wide range of topics at your upcoming conferences.

From market analysis to competitive insights to demographic projections, custom market research can help your school or organization make better, more informed decisions to attract, enroll, and retain more students. Get answers to all your marketing questions and actionable recommendations to improve your operations and enrollment.

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“Global Prep Academy hired [SchoolMint] to help improve our student recruitment. We were very happy with the results and exceeded our enrollment goals by more than 40 students! I would definitely recommend [SchoolMint].”

Maraima Shaheed, Principal, Global Preparatory Academy

“Hiring [SchoolMint] to conduct a secret shopper on two of our charter schools was well worth the investment. They uncovered a number of areas that we can improve upon and we are definitely putting their recommendations into action.”

Jean Lo Nguyenloc, Chief Operating Officer, STRIVE Preparatory Schools


Marketing Strategy to Boost Enrollment

K-6 Indianapolis Charter School

Full marketing audit revealed a challenge with parent perception
Developed strategy to share compelling stories with parents in the community
Improved overall perception and increased enrollment 27%

“ The school has maxed out their facility and is maintaining waiting lists for several grades.”

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