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K-12 Strategic Marketing Solutions Features

Great marketing doesn’t have to be mysterious or complex. It can be simple. SchoolMint offers personalized and proven marketing strategies and support to increase enrollment.

Get a custom-designed strategic marketing plan and improve your enrollment (and re-enrollment) efforts. Whether you’re at capacity or struggling to attract new students and families, every school and district should have a strategic marketing program in place. SchoolMint experts begin with a deep dive analysis of your operations and then develop a strategic enrollment plan based on your data and unique needs. We’ll help you execute that plan successfully and then coach your team to continue doing so in the future.

Gain invaluable insights into the prospective parent experience when visiting your school. Ensure the school tour leaves a positive and lasting impression on prospective parents with SchoolMint secret shopping services. We’ll secretly attend a school tour and identify areas of opportunity and improvement so you can gain a competitive edge and turn more visitors into enrollments.

Word of mouth will always be your best and most effective tool to recruit new families to your school or district. Develop and execute school satisfaction surveys and discover what your parents (and staff) really think about your school. Increase retention rates and gain more word of mouth referrals.

Train your team to be better enrollment marketers. We’ll develop a customized training program to help you improve operations, marketing, recruitment, and retention at your school or district.

From market analysis to competitive insights to demographic projections, custom market research can help your school or district make better, more informed decisions to attract, enroll, and retain more students. Get answers to all your marketing questions and actionable recommendations to improve your operations and enrollment.

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“Perhaps most valuable to us at Washington Catholic is the fact that a majority of the recommendations provided cost us little to no money to implement. The clear and concise advice was easy to follow and execute, even by those of us who don’t normally play in the marketing arena.”

Teresa Joyce, Business Manager, Washington Catholic School System

“Our small and rural public school district in northern Indiana just completed a climate survey… [SchoolMint] made this daunting task flow seamlessly and delivered timely, professional and in-depth data for our district to use as we strategically plan for the next five years.”

Lori Tilden-Geiger, Tippecanoe Valley School Corporation, Akron, IN

“We have commissioned parent and staff surveys from [SchoolMint] for three years. These surveys have been instrumental in shaping our strategic plans and understanding what our parents and faculty are thinking. [SchoolMint] is easy to work with… I highly recommend them.”

Kyle Schmidt, Principal, St. Francis de Sales School, Lake Zurich, IL
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Marketing Strategy to Boost Enrollment

K-6 Indianapolis Charter School

Full marketing audit revealed a challenge with parent perception
Developed strategy to share compelling stories with parents in the community
Improved overall perception and increased enrollment 27%

“ The school has maxed out their facility and is maintaining waiting lists for several grades.”

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See SchoolMint in Action