Student Acquisition and Retention Scaled During Pandemic
The Challenge
Guilford County Schools (GCS), one of the nation’s 50 largest school districts, was dealing with a challenging, expensive, and outdated enrollment process to enroll tens of thousands of students into their more than 120 schools each year. District leaders feared the current complex process was pushing families away, to schools outside of GCS, simply because they found the process too daunting. GCS was ready for a change and decided to move all its K-12 enrollment processes online at exactly the right time, just prior to the Covid-19 pandemic.