Attract families. Boost enrollment. Build positive classrooms. Discover the difference the K-12 Strategic Enrollment Management framework can make in your school or district.
With default neighborhood public school assignments on the decline and families increasingly able to choose their child’s school from multiple options, the need for schools and districts to ensure equitable access to high-quality education options has never been greater. As families nationwide demand a more transparent, inclusive enrollment process, the stakes are getting higher. To meet this demand, forward-thinking leaders in education now recognize that the Strategic Enrollment Management framework offers a much more holistic experience than a traditional enrollment approach.
What is Strategic Enrollment Management?
Strategic Enrollment Management (SEM) is an ongoing, deliberate approach to choice and engagement that higher education has been following for years. Now the concept has entered the K-12 education space.
SEM starts before enrollment even begins with marketing and outreach. Then it transitions into applications and registration, continuing throughout the school year with ongoing family engagement that spans a student’s entire time attending school.
SEM requires a philosophical shift. Leadership must commit to rethinking the entire enrollment experience, which begins with a family’s first interaction and continues throughout their lifetime with the school system. Transitioning to a strategic enrollment process can be a challenge for districts and schools. But the stakes are too high to ignore or delay.