Customer Relationship Management (CRM) is a standard tool used in the daily functions of the business world. But what is a CRM exactly? 

CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Since customer loyalty and revenue are both qualities that affect a company’s revenue, CRM is a management strategy that results in increased profits for a business. At its core, a CRM tool creates a simple user interface for a collection of data that helps businesses recognize and communicate with customers in a scalable way. (as reported on

We know what you’re thinking, “What does this tool that businesses use to gain insights, keep customers happy, and remain competitive have to do with K-12?” Let’s connect the dots; your school or district exists to serve your community. Essentially, the families that reside and work in your community are your customers. You provide a critical service to your community and the families within it. Each student that you enroll equates to funding (i.e., revenue) for your school and district; therefore, the concept of this customer-centric business model is not only relatable in K-12, but it’s instrumental in the long-term sustainability of your school or district. In other words, the business world’s Customer Relationship Management tool equates to education’s need for a Family Relationship Management platform. 

Why is this relevant to you?

Just last month, SchoolMint added a new leaf to its brand. As released here, we partnered with Enquiry Tracker to create a CRM specifically for educators – SchoolMint Connect: Family Relationship Management. 

SchoolMint Connect helps you build lasting relationships with families in your community by enabling administrators to centralize enrollment activities. Make school operations more efficient with improved processes and real-time communications. Through data and insights from the SchoolMint Connect platform, you can attract more families and students and exceed your enrollment goals. 

Combining Connect with SchoolMint’s suite of enrollment tools and marketing services makes it easier than ever to build your school brand, ensure an outstanding family experience, and attract and enroll more families and students and retain them for years to come.   

“Using a Family Relationship Management system like SchoolMint Connect provides administrators with valuable insights and communication tools, allowing schools to build and nurture family relationships and ultimately increase student enrollment.”

Nick LeRoy, Chief Enrollment Officer, SchoolMint
Get a Demo

Want to stay CONNECTED? Be sure to subscribe below for industry news, updates, webinars, and more! 

Share This Insight