District Facts

Location: Oakland, CA
K-12 Enrollment: 35,938
Staff: 1,794 “Other” School Staff
Certified: 2,284 Teachers
Administrators: 672 Central Office Staff
Facilities/Buildings: 83

Demographics: 43.8% of students in the district reported being Latino, 22.9% African American, 12.3% Asian, and 11.7% White. 32.9 % reported being English Language Learners (ELL). 71.2% of students reported being economically disadvantaged.

OUSD Creates Equity and Access for English Language Learners

The Challenge

An expansion in school choice in Oakland, California provided schools  with a new opportunity:  to empower families to choose the most appropriate educational setting for their children.   Oakland Unified School District (OUSD) was determined to use this opportunity to reaffirm its commitment to promoting equitable access for all students and readily available, premium school information; and they turned to technology to do just that.

The Results (Quote):

“Where we’ve had some of the highest participation has been at some of our schools that serve the lowest income and highest percentage of English language learners.”

Dr. Wilson, Executive Director for Enrollment and Portfolio Management at OUSD
  • Created an easily accessible, online, multilingual application for their community to use to gather information and enroll students.

  • Allowed the district to introduce families to schools they may never have considered.

  • Markedly strengthened the relationship between families and schools.

  • Empowered families who had previously been unable to communicate about or track applications , resulting in a sense of ownership and the highest levels of participation seen by the district.

The Solution

  1. Expand access to quality schools by adopting an online and multilingual platform.
  2. Improve access to data insights in order to address issues and inequalities with students and families in real-time.
  3. Breakdown historic inequities by using a lottery algorithm that adapts with changing K-12 enrollment priorities.
  4. Employ enrollment and portfolio management as tools for social changes and reforms by analyzing data and increasing data-driven decisions.

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