District Facts

Location: San Leandro, CA
K-12 Enrollment: 9,000+
Staff: Not Noted
Certified: 433 Teachers
Administrators: Not Noted
Facilities/Buildings: 12

Demographics: Approximately 50% of students in the district reported being Hispanic, 16% Asian, and 12% Black/African American. Approximately 55% reported being English Language Learners (ELL). Approximately 66% of students reported being economically disadvantaged.

Implementing Online Student Enrollment Leads to Millions of Dollars in Funding

The Challenge

Student enrollment at San Leandro Unified School District was in a downward spiral, and so was their funding. The district needed a way to stabilize enrollment in order to pay teachers, fund programs, and provided much needed services to their students to promote success. With the current enrollment process, families would be lined up outside for hours trying to enroll their children. Neighboring districts were taking students through interdistrict transfer, simply because the process was too inaccessible and time-consuming. School administrators decided to make increasing student enrollment a primary goal and began the redesign process.

The Results (Data Points):

0 Years
Of Solid Student Enrollment Growth
0 Million
In New Revenue with Enrollment Increase
  • Examined and remade the technology infrastructure, including a move to an online platform, to make the enrollment process more accessible and efficient.

  • Eliminated previous barriers by providing access via phone number instead of email, as most families owned (or had access to) a smartphone.

  • Provided all students and families with access to the same information, including in their native languages, which had not been done previously.

  • Increased student enrollment, which in turn increased funding, allowing the district to support greater gains in student achievement and become competitive with other schools.

The Solution

  1. Build technology infrastructure in order to migrate student enrollment processes to an online platform.
  2. Promote equity and engagement by utilizing an online system that is user-friendly, mobile accessible, and multilingual.
  3. Communicate more effectively with both staff and families throughout each step of the K-12 enrollment process.
  4. Maintain up-to-date data to guide current and future enrollment decisions to stabilize enrollment and compete in a competitive school marketplace.

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