Strategic K-12 Marketing Services

To Help Schools Grow To Their Fullest Potential

Educators are not marketers, nor should they be expected to be. But, as schools face greater competition, educators are having to rethink their recruitment strategies to stand out in a crowded K-12 environment. That’s where we come in.

With SchoolMint’s K-12 Marketing Services, you can grow your student enrollment with the full support of an experienced team of industry experts. Let us help you improve recruitment, increase funding and realize the full potential of your school or district.

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Strategic K-12 Marketing Services

To Help Schools Grow To Their Fullest Potential

Educators are not marketers, nor should they be expected to be. But, as schools face greater competition, educators are having to rethink their recruitment strategies to stand out in a crowded K-12 environment. That’s where we come in.

With SchoolMint’s K-12 Marketing Services, you can grow your student enrollment with the full support of an experienced team of industry experts. Let us help you improve recruitment, increase funding and realize the full potential of your school or district.

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Marketing Audit

SchoolMint Marketing Audit

The SchoolMint Marketing Audit identifies areas for improvement by closely examining the ways in which a school or district promotes itself to its families. As part of this service, school leaders are provided with actionable solutions and strategies to overcome enrollment barriers and capitalize on any newly identified enrollment opportunities.

This service includes:

  • Auditing website performance

  • Reviewing promotional messaging

  • Surveying the reach and discoverability of a school’s online presence

Secret Shopper Program

The Secret Shopper Program provides K-12 leaders with a critical view of their organization as experienced from the eyes of a prospective parent or student. To accomplish this, a dedicated consultant goes undercover to fully test the enrollment process of a school or district. A full report is then generated that identifies any gaps in accessibility and service with recommendations on how to make improvements.

This service includes:

  • “Shopping” at the school website

  • Reading online reviews

  • Participating in a school tour

  • Engaging with school staff

  • Submitting student applications

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SchoolMint has helped us understand what successful websites, marketing, and parent tours look like. Those who are struggling with declining enrollment should look at SchoolMint’s offerings.”

Marci Trahan   |  Superintendent

Ross Valley School District

SchoolMint has helped us understand what successful websites, marketing, and parent tours look like. Those who are struggling with declining enrollment should look at SchoolMint’s offerings.”

Marci Trahan   |  Superintendent

Ross Valley School District

Proven Strategies to Boost Enrollment

What Are K-12 Marketing Services?

A collection of industry-specific marketing services that help school leaders, administrators and staff better coordinate their recruitment efforts to increase student enrollment and grow funding. 

To accomplish this, schools are partnered with a team of K-12 marketing experts who gather data, generate reports and provide valuable guidance. Our marketing team then meets with school faculty and staff to prioritize student recruitment goals, provide actionable feedback and offer ongoing training and support.

Having partnered with more than 5000 schools and districts, SchoolMint has become a proven leader in K-12 growth and enrollment. In today’s competitive K-12 environment, school leaders rely on our experienced team and data-driven solutions to stand out from the crowd and reach greater audiences. 

Our Strategic Marketing Services is a vital solution designed to help schools grow their enrollment, increase funding and overcome unique industry challenges.

See SchoolMint's Marketing Services in Action