Our Story

At SchoolMint, we’re here to help educators create bright, sustainable futures. That’s our purpose. And we’re on a path forward – guided by our vision to become the leading school platform for trusted, student-centric experiences.

Schoolmint employees




Admin: Support Portal
Family: Help Center

Our Beginnings

Learn More 1999-2000

Hero Origins

At the request of a school customer, ID card company Plasco was asked if IDs could print a tardy slip when scanned. A software solution was built and a concept was born. PlascoTrac debuted.
Hero Origins HERO
HERO Learn More 2008-2010

Mobility + Incredible Growth

Mobile tracking & major customers (Memphis City Schools, Broward County Public Schools, Miami-Dade County Public Schools) added. New UI, DA Top100 EdTechProducts Award & customers in 39 states.
Mobility + Incredible Growth
Learn More 2013

Tracking More
Than Tardies

Product shifts beyond discipline behavior functionality.
Tracking More Than Tardies HERO
Learn More 2013

An Idea is Born

After a rocky enrollment experience personally, bay area couple takes their vision to reinvent school enrollment and registration to the biggest venture incubator in the world. Secures investments from YCombinator / Imagine K12.
An Idea is Born SCHOOLMINT
Learn More 2014

A New Hero

Hero K12 becomes a stand-alone company & is recognized by Marketo as a transformational brand. Complete product overhaul & move to A3 cloud.
A New Hero HERO
Learn More 2014

A Fresh Company

SchoolMint company officially launches with first customer Achievement First. Success of first iterations of Applications & Lottery earn funding from Early Venture Investments.
A Fresh Company SCHOOLMINT
Learn More 2015

Upwards & Onwards

Customer base grows to 1200 schools & includes Cleveland Metropolitan School District. New product additions include Student/Family Recruitment.
Upwards & Onwards SCHOOLMINT
HERO Learn More 2016

Preparing for Scale

Industry partnerships & joint product development with Powerschool, Sungard, SchoolMessenger, Reaxium, and others empower Hero data.
Preparing for Scale
Learn More 2016

Expanding the Venture

2400 schools & nearly 1M students served, including IDEA Public Schools, YesPrep & Camden Enrollment. New products for Registration/Re-enrollment, Unified Enrollment & School Payments. Impressive year-over-year growth brings funding from Reach Capital, Runa Capital & Govtech Fund.
Expanding the Venture SCHOOLMINT
Learn More 2017

School Search
Revolution Origins

7000+ schools, adding districts partnerships at LAUSD, Chicago Public Schools & Denver Public Schools. First SchoolFinder hits the market, transforming family school selection.
School Search
Revolution Origins
Learn More 2017

Private Equity Brings
Two Together

Years of solid, non-venture funded success positions Hero for platform growth. Hatches vision for an EdTech portfolio of integrated solutions that make schools a better place to learn and grow. $150M in private equity capital from BV Investment Partners (2017’s largest EdTech investment) paves way for SchoolMint’s addition to the platform.
Private Equity Brings Two Together SM+HERO
Learn More 2018

Bright Years Ahead

Optimizing for scale, SchoolMint and Hero organizations are integrated and a unified platform growth strategy is launched. District partnerships with LAUSD, Charlotte-Mecklenburg Schools & Guilford County Schools formed. Poised for bright years ahead with high 90% retention and 30% YoY growth.
Bright Years Ahead SCHOOLMINT
Learn More 2019

Smart Choice Added

SchoolMint acquires Smart Choice, creating the leader in strategic enrollment management for K-12 education.
Smart Choice Added SCHOOLMINT
Learn More 2020

Headquarters Relocated to Lafayette, LA

SchoolMint opens new US headquarters taking us from Silicon Valley to Silicon Bayou, establishing Lafayette, LA as our new hometown.
Headquarters Relocated to Lafayette, LA SCHOOLMINT
Learn More 2021

Welcome Whetstone

SchoolMint acquires Whetstone, expanding it’s positive classroom capabilities. More than 11 million students in 18,000+ schools now use SchoolMint solutions.
Welcome Whetstone SCHOOLMINT

Who We Are

Our Head Navigators


Bryan MacDonald

Chief Executive Officer

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Libby Fischer

Chief of Staff

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Jacob Rigoli

Chief Customer Officer

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Bob Roepke

Chief Financial Officer

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Charlie Coglianese Chief Data Innovation Officer

Charlie Coglianese

Chief Data Innovation Officer

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Spencer Kerrigan Chief Revenue Officer

Spencer Kerrigan

Chief Revenue Officer

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Danny Zeibert Chief Product Officer

Danny Zeibert

Chief Product Officer

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Our Culture

We are on a mission to invite employees to truly come as they are to work every day. We believe in hiring uniquely talented individuals and championing our employee diversity. United in a culture of authenticity, accountability, and honoring our differences we are committed to celebrating and supporting all that we are together.


No Jerks, Period.

Respect our customers and each other. Assume positive intent. Accept differences. Listen, help and treat everyone with respect.

Kindness is our core.


We Not Me.

Do things that help others shine, their success is your success. Collaborate, communicate, celebrate together. Nobody can do it alone. It takes a village.

Teamwork prevails.


Be Heroic.

Heroes inspire action. We are solving real problems in education. View every customer interaction as an opportunity to delight. Know your product. Go above and beyond.

Everyone has the power to be a Hero.


Bring Your Whole Self to Work.

We value diversity and respect everyone’s opinions and views. Your unique perspective is your superpower. Show it off.

Kindness is our core.


Embrace and Drive change.

The bright years ahead require evolution, adaptation, and change. Embrace it. Drive it. Grow deep roots of optimism.

Fortune favors the brave.