Student Recruitment for Charter Schools

A Marketing Leader’s Guide to Growing Enrollment

As it becomes more challenging for charter schools to grow enrollment, this guide helps teams build a year-round strategy to attract new families and drive enrollment growth.

Student Recruitment for Charter Schools

A Marketing Leader’s Guide to Growing Enrollment

As it becomes more challenging for charter schools to grow enrollment, this guide helps teams build a year-round strategy to attract new families and drive enrollment growth.

Student Recruitment for Charter Schools

A Marketing Leader’s Guide to Growing Enrollment

As it becomes more challenging for charter schools to grow enrollment, this guide helps teams build a year-round strategy to attract new families and drive enrollment growth.

Download the Free Guide

Recruiting Students is Getting Harder

Charter schools have always had to earn families’ attention. But today, with increased schooling options, lower birth rates, and shifting demographics, competition for each family’s enrollment is at an all-time high.

That makes student recruitment a year-round priority, not just an application-season push. And for lean charter teams, it creates new pressure to reach the right families, keep them engaged, and understand what is actually driving enrollment growth:

More Competition for New Students

More school options mean charter schools have to work harder to stand out to families.

More Pressure on Already-Lean Teams

Recruitment often falls to leaders already balancing an abundance of day-to-day responsibilities.

More Need to Prove What Works

Teams need to know which campaigns and outreach efforts are actually leading to new enrollments.

Build a Year-Round Student Recruitment Strategy for Your Charter School

Inside the guide, Meggin Whitmore, SchoolMint’s VP of Enrollment Marketing, shares practical strategies charter schools can use to:

  • Make the case for investing in student recruitment

  • Connect marketing and outreach to actual enrollment results

  • Decide what recruitment work to manage internally and where outside support can help

  • Tell a strong school story to prospective families

  • Avoid common recruitment mistakes

Build a Year-Round Student Recruitment Strategy for Your Charter School

Inside the guide, Meggin Whitmore, SchoolMint’s VP of Enrollment Marketing, shares practical strategies charter schools can use to:

  • Make the case for investing in student recruitment

  • Connect marketing and outreach to actual enrollment results

  • Decide what recruitment work to manage internally and where outside support can help

  • Tell a strong school story to prospective families

  • Avoid common recruitment mistakes

Meggin Whitmore

Meet the Expert

Meet The Enrollment Expert Behind The Guide

Meggin Whitmore is VP of Enrollment Marketing at SchoolMint and works closely with charter school leaders navigating the changing student recruitment landscape.

Drawing on her experience in enrollment marketing, customer experience, and K-12 technology, Meggin created this guide to help charter schools make recruitment more connected, measurable, and manageable, even with limited staff, budgets, and tools.

Get the Free Recruitment Guide

Growing enrollment takes more than getting your school’s name in front of families.

Fill out the form to get your free copy of Student Recruitment for Charter Schools: A Marketing Leader’s Guide to Growing Enrollment.