Student Recruitment in Your District

A Communication Leader’s Guide to Getting Started

As district communications roles evolve, this new guide helps teams manage a new responsibility: leading student recruitment and driving enrollment growth.

Student Recruitment in Your District

A Communication Leader’s Guide to Getting Started

As district communications roles evolve, this new guide helps teams manage a new responsibility: leading student recruitment and driving enrollment growth.

Student Recruitment in Your District

A Communication Leader’s Guide to Getting Started

As district communications roles evolve, this new guide helps teams manage a new responsibility: leading student recruitment and driving enrollment growth.

Download the Free Guide

You’ve Been Told To Help Increase Enrollment. Now What?

District communications leaders are being asked to take on more than PR, crisis response, community engagement, and social media.

Now, many are also expected to help drive student recruitment, increase interest in specific schools, and show how communications efforts contribute to enrollment growth. That creates new pressures for communications teams:

More Responsibility

Comms teams are being pulled into enrollment strategy earlier and more often.

More Visibility

Leadership wants to know what is working, what is not, and where to invest.

More Need For A Plan

Teams need a practical way to prioritize schools, messages, campaigns, and reporting.

Turn Recruitment Pressure Into a Practical Plan

When increasing district enrollment becomes the communications leader’s responsibility, it can be hard to know where to start.

Inside the guide, SchoolMint’s Chief Evangelist, Matt Coats, breaks down what student recruitment requires and where communications leaders should focus first. You’ll learn how to:

  • Make a compelling case for a designated student recruitment budget

  • Choose the right schools to start recruitment with

  • Avoid common missteps in campaigns and reporting

  • Track the outcomes that matter to district leadership and the school board

  • Build a plan you can implement immediately

Turn Recruitment Pressure Into a Practical Plan

When increasing district enrollment becomes the communications leader’s responsibility, it can be hard to know where to start.

Inside the guide, SchoolMint’s Chief Evangelist, Matt Coats, breaks down what student recruitment requires and where communications leaders should focus first. You’ll learn how to:

  • Make a compelling case for a designated student recruitment budget

  • Choose the right schools to start recruitment with

  • Avoid common missteps in campaigns and reporting

  • Track the outcomes that matter to district leadership and the school board

  • Build a plan you can implement immediately

Matt Coats

Meet the Expert

Meet The Enrollment Expert Behind The Guide

Matt Coats is the Chief Evangelist at SchoolMint, where he works with districts across the country on student recruitment, family engagement, and enrollment growth strategy.

After hearing from district communications leaders being pulled into recruitment for the first time, Matt wrote this guide to share practical strategies for getting started and proving the impact of the work.

Get the Free Student Recruitment Guide

Student recruitment can feel like a big new responsibility when you’re already managing so much. This guide gives you a starting point for building a practical strategy.

Fill out the form to get your copy of Student Recruitment in Your District.