Frequently Asked Questions

FAQ Menu

Single Site Recruitment

FAQ Menu

Single Site Recruitment

SchoolMint’s Digital Advertising

SchoolMint’s digital advertising service helps K-12 schools and districts reach families through highly targeted, high-quality online advertising campaigns.

Below, you’ll find answers to common questions about how this unique service works, what sets it apart, and how it’s helping schools across the country grow enrollment.

SchoolMint’s digital advertising is a full-service marketing solution available exclusively for K-12 schools and districts. We design, launch, and manage online advertising campaigns that increase awareness of your school(s) and get you

You’ll meet with our enrollment marketing team to discuss your goals, target audience, and what makes your school(s) unique. From there, we handle everything: ad creation, targeting, launch, monitoring, and performance optimization.

Families (“leads”) brought in from your ads then flow directly into Recruitment, SchoolMint’s CRM. Learn more about Recruitment here.

Our digital advertising service is designed for individual schools, charter networks, and districts that want to increase enrollment, create awareness (e.g., a new school opening or boosting community awareness of a relatively unknown campus), or promote specific programs (e.g., ECE options, dual-language, CTE, etc.).

SchoolMint combines the expertise of a professional marketing agency with a deep understanding of K-12 education. While most agencies are generalists, we work exclusively with schools and districts, so we know:

  • Enrollment timelines
  • How families choose schools
  • What drives real applications

The result: campaigns that follow best-in-class marketing practices and deliver measurable enrollment growth, not just clicks that look good on a report but ultimately don’t drive higher enrollment.

We primarily advertise on Facebook, Instagram, and Google. Each campaign is tailored to where parents in your community spend their time online.

Boosted posts raise awareness, but they stop there. SchoolMint’s digital ad campaigns are built to drive actual enrollment. We don’t just get clicks; we attract, engage, and qualify families who are genuinely interested in your school.

That means you receive contact information from local parents who are ready to take the next step: signing up for a tour, starting an application, or even immediately registering.

Of course! You will review and approve all ad creatives before your campaign goes live to ensure the messaging and imagery align with your school’s brand and goals.

Yes, and we do this all the time for our clients. We can create and run ads in multiple languages to reach your community’s diverse families. Our team works closely with you to ensure messaging is culturally and linguistically appropriate.

Pricing depends on your campaign goals and ad spend budget. Your SchoolMint enrollment consultant can provide a custom proposal based on your needs.

Schedule a free consultation to learn how SchoolMint can help you reach more families, generate qualified leads, and increase student enrollment through digital marketing that actually delivers results.