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Recruitment - SchoolMint Enroll

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Recruitment - SchoolMint Enroll

Recruitment – SchoolMint Enroll

Getting families interested is just as important as managing their applications and registration. That’s why SchoolMint Enroll now includes Recruitment, the first all-in-one school CRM built specifically for K-12 enrollment.

In this FAQ, you’ll learn how SchoolMint Enroll’s Recruitment module works and how, even if your charter school uses a different enrollment system, you can still get the CRM.

Recruitment is a customer relationship management (CRM) module built into SchoolMint Enroll. It helps schools capture family inquiries, track communications, and nurture interest until families are ready to apply and register.

Right now, Recruitment is available for single-site charter schools — the kind of small teams where calling and emailing interested families often falls on “whoever has a free minute.”

Recruitment gives busy charter school teams one simple system to capture inquiries, automate follow-up emails/texts, and keep families engaged until they apply.

Note: If you’re with a district or charter network, you’re not left out! A version designed for districts and charter management organizations will release in 2026.

If you’re tracking family interest in spreadsheets, sticky notes, or overflowing inboxes, chances are good that families are slipping through the cracks. A dedicated recruitment CRM makes sure every family inquiry gets a response.

With SchoolMint’s Recruitment CRM, you can capture and nurture more family interest, automate follow-ups, fill seats faster, and see which outreach efforts bring in the most applicants, letting you focus on what works (and not waste time on what doesn’t).

You can get the Recruitment CRM for your charter school through two avenues:

  1. With SchoolMint Enroll: Schools can add Recruitment as part of their enrollment platform to manage inquiries alongside applications and registration, which offers a true all-in-one enrollment software for charter schools.
  2. With SchoolMint’s Digital Advertising: Every ad package includes Recruitment, giving you a built-in CRM to capture contact information, track interest, and automate follow-up for families.

No. Recruitment isn’t available as a standalone product. It’s only offered as part of SchoolMint Enroll and/or our digital advertising.

On its own, Recruitment wouldn’t deliver much value — but when paired with SchoolMint Enroll or Ads, Recruitment becomes the engine that captures every inquiry, tracks where families come from, automates follow-ups, and seamlessly moves families to the next step of your enrollment process.

Recruitment centralizes all inquiries in one platform so staff can see who reached out, when, and what follow-up is needed. Schools can automatically respond to families and keep the conversation going.

Recruitment connects directly with SchoolMint’s digital advertising services. When a family clicks an ad or submits an inquiry form, their information flows directly into the CRM, making it easy to see which social media campaigns are working.

Yes. Recruitment includes lead source tracking and attribution, so schools can see whether inquiries came from digital ads, school tours, referral programs, or other outreach. This helps administrators understand which marketing efforts are working and where to invest resources.

Instead of juggling multiple tools, Recruitment gives staff one charter school CRM system to manage communications and reminders. Automated follow-ups ensure families don’t get lost in the shuffle, saving valuable time for administrators who are already stretched thin.

When a family inquiry is entered in Recruitment, that record flows directly into SchoolMint Enroll system once they begin an application. This eliminates duplicate data entry and ensures schools have a complete view of the family journey from first touch to registered student.